Step 4: Register and Educate Commuters

Registering Commuters

Registering employees who are eligible for an emergency ride home has numerous administrative and marketing benefits. You can use the opportunity to verify eligibility and create a tracking database. You can also use registration to collect liability waivers (documents that free you from responsibility should the commuter have an accident on the ride home, for example). Registration is also a great time to educate employees about how and when to use the program.

Below are links to registration and sign-up forms used by various programs across the country. Several of these registration forms contain liability waivers that could serve as models for new programs that seek similar protection.

  Campus Area Transportation Management Association (Burlington, VT) (PDF)
  Citizens for Modern Transit (St. Louis, Missouri)
  San Diego RideLink (San Diego, California)
  Santa Barbara County Association of Governments (Goleta, California) (PDF)
  Southeast Michigan Council of Governments (Detroit, Michigan) (PDF)

The following registration forms are set up for Web-based, electronic registration:

  Bay Area Commuter Services (Tampa Bay, Florida)
  GO Maine! (Maine)

Educating Commuters

Once you have established your program parameters, you will need to communicate those guidelines to your eligible commuters. “Early and often” is the best motto for getting this information to potential users. Here are some venues for spreading the word about your service:

  New employee orientation.
  Brochures or placards in shuttle buses and vanpools.
  Brochures mailed or handed out with transit passes.
  Transportation fairs.
  Company newsletters and emails.

Sample Program Brochure

  San Diego RideLink (San Diego, California) (PDF)