Employer Toolkit

Promoting Your Commuter Benefits Program Internally

You have invested the time and effort to set up a commuter benefits program. Now you want your employees to take full advantage of all the commuter benefits your company has to offer!

Remember, employee participation is a requirement for meeting the National Standard of Excellence. All Best Workplaces for Commuters^SM must meet or exceed a 14 percent non-single occupant vehicle (non-SOV) commuting rate within 18 months of entering the program.

Persistence is key—use these resources often to spur employee participation and keep your program growing!

Marketing and Newsletter Tips
Materials for Promoting Your BWC Designation
Create Your Own Promotional Give-Aways
Sample Templates for Promoting Your Program Internally
Examples from Participating Employers

Marketing and Newsletter Tips

• Ten Tips for Success (69K PDF)
• Marketing Benefits Brief (582K PDF)
• Marketing your Benefits — Phone Forum Summary (322K PDF)
• Writing Effective Newsletters — Phone Forum Summary (105K PDF)
• Six Simple Tips for Effective Newsletters
  • Make sure that your text is catchy and upbeat.
  • Focus on a few topics in each newsletter—don’t overload your reader with information.
  • Use pictures to break up blocks of text.
  • Do not use more than three fonts.
  • Use white space to make the newsletter visually appealing, uncluttered, and easy to read.
  • Print the newsletter on high-quality, heavy paper (especially if it has to stand up in a distribution box).

Materials for Promoting Your BWC Designation

Promoting your organization’s designation as one of the Best Workplaces for Commuters helps get the word out about your commuter benefits program and can result in more employee participation.

"We're on the List" Posters  Print and post these posters around your worksite. Available in 3 versions, these full-color posters are 18" x 24". Because they are full resolution, enlarging them will result in loss of resolution. Please note, these files are very large and could take several minutes to download.
Poster 1: City Background (6.7 MB PDF)	Poster 2: Train Background (7.1 MB PDF)	Poster 3: Walking Background (7.8 MB PDF)

Create Your Own Promotional Give-Aways

Using promotional give-aways that highlight your designation provides an effective and fun way to demonstrate your organization's commitment to your employees and your environmental leadership. Take a look at some suggestions and examples of give-aways that use the BWC logo.

Sample Templates For Promoting Your Program Internally

• Sample E-mail (20K MS Word)
• Sample Newsletter Article (21K MS Word)
• Sample Web page

Examples from Participating Employers

• SRP Intranet Web page (132KB PDF)
• Best Buy "Ticket to Ride" brochure (2.5MB PDF)
• Nike promotional brochure (17K PDF)
• Wyeth BioPharma promotional flyer (390K PDF)
• Pfizer "Commuter Options News" newsletter (61K PDF)
• Western Washington University Newsletter (641K PDF)
• Wyeth Pharmaceuticals "Commuter Chronicle" newsletter (129K PDF)

PDF files must be downloaded and viewed with the free Adobe Acrobat Reader 6.0.