Promotional Toolkit

Use this page to access the key promotional materials you'll need to make a strong, effective presentation to employers in your area and to promote your support of the Best Workplaces for Commuters program.

Note: The sample materials below are for illustrative purposes only and were originally designed by U.S. EPA—the organization that created the Best Workplaces for Commuters program. Before printing or distribution, be sure to modify each item to reflect the new Best Workplaces for Commuters program management.

Promote Best Workplaces for Commuters to companies in your area

Enhance the visibility of Best Workplaces for Commuters in your area

Get Media

Promote Best Workplaces for Commuters to companies
in your area

• BWC Network logo - using the BWC Network logo is a great way to engage new clients. After clicking on one of the logo options below, right-click on the image and choose "Copy" to save directly to your document; or, choose "Save picture As...", and save the file for later use.

[24 GIF] for use on Web pages
[114 JPG] for use in PowerPoint presentations
[545K EPS] for use in printing or incorporating into Photoshop, Illustrator, QuarkXpress, etc.

 

• Graphics Standards and Usage Guide (3.3MB PDF) — detailed instructions for adding the BWC logo to your internal/external communications.

• Get on the List flyer (144K PDF) A great marketing tool for potential clients who may be interested in Best Workplaces for Commuters.

• BWC "Get On The List" Brochure (4.4MB PDF)
  This is the main marketing piece for the Best Workplaces for Commuters program. The brochure is an excellent Stage 1 recruiting tool. Use this brochure as you meet with employers or when you are hosting transportation fairs.

• Sample Presentation & Notes to accompany each slide (5.01MB PPT)

• Marketing Language (161K PDF) for Best Workplaces for Commuters^SM, including key messages.

• Place Best Workplaces for Commuters labels on your marketing materials. Use version 1 or version 2. For best results, use Avery 5160 mailing labels.

The following materials are excellent tools that illustrate one of the key benefits to an employer - both media exposure and affiliation with a program that recognizes and publicly applauds a national standard of excellence.

• 2003 Media results flyer (213K PDF)

• 2004 Media results flyer (165K PDF)

• 2005 Media results flyer (555K PDF)

• Complete list of media coverage

Enhance the visibility of Best Workplaces for Commuters employers in your area

• Unleash the Power of Best Workplaces for Commuters (3.1MB PDF) Highlights BWC Network members who have leveraged the BWC logo to promote local programs.

• Promotional Poster oriented to BWC Network Members (18" x 24") (611K PDF).

• Sample bus sign (128K PDF)

• Online Banner - Best Workplaces for Commuters Flash Animation

  An innovative tool that provides a visually interesting way to transmit the Best Workplaces for Commuters message. View the animation.
  
  If you wish to add this banner to your Web site, have your web master copy the source html code from this Web page; then, download the Flash file — if using a PC, right-click on the following link (if using a MAC, click-and-hold) and choose 'Save Target AS...' to choose where to save the file: http:/www.bwc.gov/mmedia/banner-final.swf

Get media

• Sample Letter to the Editor (28K PDF) — periodically pitch this letter to your local newspaper. This is a good opportunity to market your local program and Best Workplaces for Commuters as a viable solution to congestion and air quality problems. Pitch right before the start of ozone action season.

• Sample Press Release (27K PDF) — use this sample press release as a way to publicize upcoming transportation/commuter fairs. A great way to publicize your local efforts to your community.

PDF files must be downloaded and viewed with the free Adobe Acrobat Reader 6.0.