BWC Network News

Want your ads and PSAs to get results?

Consider these tips…

Our September 2 Strategy Session "Create ads and PSAs that get action" was excellent! We especially want to thank our speakers Peggy Hetherington (Metropool), Anne Marie Thornton (Commuter Connections), and Sara Burr (Wisconsin Department of Natural Resources) for sharing their outstanding tips and experiences in creating effective ads and PSAs that effect change in commuter behavior.

Below are a few tips to help you in planning your media campaign. These tips are attributed to the Mobility Branding Research that Peggy Hetherington shared with us:

1. Use incentives or rewards as part of your campaign strategy.
2. The idea of "resting the car," using public transit once a month, and economic benefits associated with taking public transit/vanpooling are more compelling than the "all or nothing" approach.
3. Using humor is more effective than serious facts and figures.

For other great tips and to access the summary and audio of the strategy session, please visit our Web site.

Houston and New England Make List Announcements

Each metro area releases second annual lists in August, receiving great media coverage.

New England
The New England list, released on August 12, includes more than 110 employers covering almost 170,000 commuters, as well as the nation's first rural-based Best Workplaces for Commuters District located in the Upper Valley of New Hampshire and Vermont. Review additional information about the list release.

Houston
On August 25, the Houston-Galveston Area Council, along with their coalition, released Houston's Best Workplaces for Commuters list at a special luncheon with over 250 people in attendance. Read more about this exciting event.

BWCs from the FORTUNE 500 Companies

Stay tuned for national coverage on September 29

Building on the success of local Best Workplaces for Commuters media campaigns in the San Francisco Bay Area, Houston, Tucson, New York, and other markets, EPA is positioned to take BWC to the next level with a well-executed national media campaign. This campaign highlights the list of FORTUNE 500 companies that meet the National Standard of Excellence.

On September 29, EPA unveiled the inaugural list of Best Workplaces for Commuters from the FORTUNE 500 Companies. For more details, visit our Web site.

Join Our Next Strategy Session on November 3

Dial in as we discuss new BWC Network tools and resources and provide an overview of the National Standard of Excellence

Not sure you fully understand the Best Workplaces for Commuters National Standard of Excellence? Working with an employer that offers outstanding commuter benefits that don't quite fit the standard 3 primary benefits listed for the BWC designation? New to the BWC Network and not sure how to access and use available tools to help you promote the BWC brand and designation? If any of these situations ring true for you, you need to participate in our next BWC Network
strategy session on November 3!

Welcome to Our New Employers

150 employers covering 147,154 commuters qualified in July and August

Thanks to the many BWC Network members who work diligently to help us promote Best Workplaces for Commuters (listed by metro region):

Atlanta: Mirant, Hewlett-Packard-Atlanta, Hewlett-Packard-Alpharetta
Boise: Hewlett-Packard-Boise
Dallas: Raytheon-Dallas, XTO Energy Inc., North Texas Commission, North Central Texas Council of Governments, TNS Partners Inc., Motheral Printing Company, Bank of America, May Kay Inc., FDIC-Dallas Regional Office, Medical City Dallas Hospital, IBM-Fort Worth
Detroit: General Motors
Houston: Calpine Corporation, The Houston Exploration Company, MD Anderson, Reliant Energy, Anadarko Petroleum Corporation, EDS, Entergy-Koch LLP, Dow Chemical Company-Administrative, Amerada Hess Corporation, Oracle Corporation
Los Angeles: Public Storage Inc., Occidental Petroleum Corporation, Daniel Benson & Associates, Northrop Grumman Corp., Xerox Corporation
Miami/Ft. Lauderdale: Office Depot
New England: Putnam Investments, Vermont Energy Investment Corporation, Naval Undersea Warfare Center Division Newport, University of New Hampshire, Tufts-New England Medical Center, Hewlett-Packard-New England, Beacon Consultants Network Inc., Upper Valley NH/VT BWC District, Seventh Generation, Intel-MA, Wyeth Pharmaceuticals, JetBlue Airways, Mascoma Savings Bank, Advance Transit Inc.
Phoenix: Goodrich AIP/South Phoenix, Pearson Government Solutions, Phelps Dodge
Portland: Hewlett-Packard-Corvallis, Hewlett-Packard-Vancouver
Sacramento: Sacramento Metropolitan Chamber of Commerce, California State Univ.-Sacramento
San Diego: SANDAG, Watkins Manufacturing, San Diego Air Pollution Control District
San Francisco Bay: San Joaquin Council of Govt's, DreamWorks, ZebraWear, Marvell Semi-Conductor Inc., Dept of Toxic Substances Control
Raleigh-Durham-Chapel Hill: ARCADIS Inc., City of Raleigh, Wake County, NC DOT, BASF Corp., Dept of Environmental and Natural Resources, Wyeth
Washington DC: View a complete listing of the employers on the Greater Washington, DC Region's list of Best Workplaces for Commuters.