You have invested the time and effort to set up a commuter benefits program. Now you want your employees to take full advantage of all the commuter benefits your company has to offer!
Remember, employee participation is a requirement for meeting the National Standard of Excellence. All Best Workplaces for CommutersSM must meet or exceed a 14 percent non-single occupant vehicle (non-SOV) commuting rate within 18 months of entering the program.
Persistence is key—use these resources often to spur employee participation and keep your program growing!
Marketing and Newsletter Tips
Materials for Promoting Your BWC Designation
Create Your Own Promotional Give-Aways
Sample Templates for Promoting Your Program Internally
Examples from Participating Employers
- Ten Tips for Success (69K PDF)
- Marketing Benefits Brief (582K PDF)
- Marketing Your Benefits — Phone Forum Summary (322K PDF)
- Writing Effective Newsletters — Phone Forum Summary (105K PDF)
- Six Simple Tips for Effective Newsletters
- Make sure that your text is catchy and upbeat.
- Focus on a few topics in each newsletter—don’t overload your reader with information.
- Use pictures to break up blocks of text.
- Do not use more than three fonts.
- Use white space to make the newsletter visually appealing, uncluttered, and easy to read.
- Print the newsletter on high-quality, heavy paper (especially if it has to stand up in a distribution box).
Promoting your organization’s designation as one of the Best Workplaces for Commuters helps get the word out about your commuter benefits program and can result in more employee participation.
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