Employer Toolkit

Promoting Your Commuter Benefits Program Externally

Now that your company has received the Best Workplaces for Commuters^SM designation, you'll want to generate media attention to get the recognition you deserve for your superior commuter benefits program!

An effective media campaign will earn recognition for your company as both employee-friendly and environmentally conscious—enhancing your organization's public image and increasing yourability to attract and retain talented employees.

Media Tips
Sample Templates for Promoting Your Program Externally
Examples from Participating Employers
Published Articles

Media Tips

• Action Steps & Tips for Communications (121K PDF)
• Increasing Your Visibility as One of the Best Workplaces for Commuters – Phone Forum Summary (150K PDF)

Sample Template For Promoting Your Program Externally

• Sample Press Release (22K MS Word)
• Sample Newspaper Article (21K MS Word)
• Sample Fast Facts
• Web Page Template with Downloadable Materials

Examples from Participating Employers

• Press Releases:
• City of Boulder Press Release (25K PDF)
  
  
• Job Ad
  • City of Richardson (36K PDF)
    
    
• Employer Web Pages:
  • National Science Foundation
• NESCAUM
• Wake County, North Carolina
  

Published Articles

Link to BWC Media Page

PDF files must be downloaded and viewed with the free Adobe Acrobat Reader 6.0.