List Release Guide

Step 9: Plan a Media Announcement

One of the important reasons employers apply is to receive recognition and media attention. Therefore, a well-planned media announcement is critical to the success of your effort. There are a number of different options:

Review our overview on List Releases that Work.

The materials below will help you plan and implement an effective media strategy. In addition, the List Release Checklist in Step 1 provides a good list of what you'll need to consider in organizing your media announcement.

San Francisco Bay Area Media Kit

This serves as an excellent model. You can tailor each item for your campaign.

Note: the facts and figures within the media kit may not be current and accurate. They serve as examples of the type of facts you can include in your kit. Please refer to this link for updated facts: Facts and Figures.

Media Advisory

At least 24 hours prior to an event where you announce your Best Workplaces for Commuters list to the press, be sure to send out a press advisory to media outlets in your area. Here's an example of an advisory used by the folks in the Triangle Region of North Carolina.

Pre-Announcement Briefings

Prior to the media announcement, you may need to brief senior officials in your organization on your plans for the event and provide talking points for their remarks. These sample materials may provide a helpful starting point.

PDF files must be downloaded and viewed with the free Adobe Acrobat Reader 6.0.