List Release Guide

Step 5: Invite Employers to Apply

Another key step is to put together a targeted employer list to focus recruitment efforts. (You may want to start with e-mail/mailing lists from coalition partners and task force members.)

How you handle the division of responsibilities in approaching prospects will depend upon the makeup of your coalition and task force.

Key criteria to use in screening employers include:

Try to identify the right contact at the employer organization, such as the human resource manager, employee transportation coordinator, environmental/health official, facilities manager, or public relations official. Once your invitation list is ready, send your e-mails/mailings to the employer prospects (along with your promotional flyer).

Other Promotional Strategies

To reinforce these direct recruitment efforts, work with your coalition partners and task force on a number of other complementary strategies:

Local Challenges

Another effective strategy is to issue a "challenge" targeting a specific industry sector such as federal agencies, local governments, hospitals, or universities. Review these materials from past challenges:

Best Workplaces for Commuters Districts

Another strategy is to identify areas—business parks, downtown districts, unique property management arrangements—where outstanding commuter benefits are actually provided to the area's employers. To recognize these areas for their leadership, CUTR designates them a "Best Workplaces for Commuters District." Review the link below to learn more.