List Release Guide

Step 4: Develop Outreach Materials

Now that your coalition partners are on board, you can develop the key materials and messages you'll need for your effort. Each should be consistent with the overall “brand identity” of Best Workplaces for Commuters^SM — both in the messages used and the “look and feel” of the product. Consistency in your marketing will help ensure that all employers — regardless of where or how they are contacted — come away with the same positive impression of the program.

Be sure to include your logo on all your promotional materials.

Review talking points (1.3MB PDF) that highlight the key messages to use in your materials.

Also, consider using an overall theme for your list release materials. One list release used the theme "put a feather in your cap" in their materials. They concluded the list release by handing out feathers and caps to qualifying employers.

Remember, employers prefer to be contacted by e-mail and phone. An e-mail followed by phone calls may be the simplest, least expensive, and most effective communications approach.

Review these sample materials, each of which can be tailored for your campaign:

Invitation E-mails

Invitation Letters

List Release Web Page

Promotional Flyers

Newsletter Articles

Fact Sheets

Web Site Announcements

Do I Qualify? Flyer

Postcards

Public Service Announcements

Bus Signs

PDF files must be downloaded and viewed with the free Adobe Acrobat Reader 6.0.