List Release Guide

Best Workplaces for CommutersSM List Release Training

2006 Schedule

During 2006, EPA is offering a course designed to provide all the tools you'll need to coordinate or support a Best Workplaces for Commuters list release in your metro region—all without leaving the comforts of your own office! Dial-in for a series of telephone training calls and engage experts from around the country who will share their experiences and insights to help make your outreach effort a success.

Schedule of Training for 2006

Contact us for more information about the calls, including how to participate.

Session 1: Getting Started

• Review the List Release Guide, using a PowerPoint navigation aid, to provide an overview of all the steps for planning and implementing a list release
• Highlight in greater detail the first few steps in getting a list release started
• Covers steps 1-3 of the List Release Guide

Session 2: Getting the Word Out

• Introduce the BWC brand
• Identify how to use the brand to develop effective marketing materials
• Tips and strategies for getting the word out

Session 3: Making the Pitch

• Learn about the National Standard of Excellence
• How do employer proposals work
• How do you target your audience for the various stages of the sales process
• What messages are appropriate for your audience
• Covers steps 5-7 of the List Release Guide

Session 4: Planning a Media Announcement

• Understand the key components of an effective media strategy, including crafting the right media angle
• Various options and venues you can use to announce your list
• Materials to include in your media kit
• Tracking procedures for your media
• Leveraging media results after the list release
• Covers steps 8-10 of the List Release Guide