Best Workplaces for Commuters^SM List Release Guide

What is a BWC List Release?

A BWC List Release is simply a public (usually media) announcement of the local list of BWC employers. The BWC list is defined geographically, by metro area or region. Excitement about announcing the list and, for employers, about being on the list, is generated by a series of outreach activities and by setting a deadline by which employers must apply for the BWC designation. The list release strategy has been very successful in generating media coverage for both BWC employers and for those organizations that provide transportation services in the area.

This guide will make it easy for you to successfully release a BWC List in your community. Review the links below or use the navigation to the right throughout the kit for general tips and sample materials to help guide you through each step.

Below are steps that describe the various stages of a BWC List Release.

• Step 1: Get Organized
  
• Step 2: Build a Coalition
  
• Step 3: Establish Key Dates
  
• Step 4: Develop Outreach Materials
  
• Step 5: Invite Employers to Apply
  
• Step 6: Make Targeted Follow-up Calls
  
• Step 7: Respond to Interested Employers
  
• Step 8: Create List of Best Workplaces for Commuters
  
• Step 9: Plan a Media Announcement
  
• Step 10: Post-Announcement Follow-up and Promotion
  
  Additional Resources
  Includes the full list of participating employers, benefit briefs, tele-seminar summaries, a business benefit calculator, and much more.